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Course: Executive Post Graduate Certificate in Marketing Management (EPGCMM)
Program Summary:
  • Delivered through interactive distance learning mode, the Program offers a range of foundation, advanced and interactive courses in the specific functional area for working executives aiming to build specialized competency in Marketing Management.
  • The program aims to inculcate in the participants a scientific approach to problem solving and informed decision making. It also aims to build advanced knowledge in the area of sales, marketing and customer management.
Duration of the Course:
One year
Date of Commencement:Not yet declared
Important Dates:
 Online Application Start Date   7th October 2014  
 Online Application End Date   15th December 2014 
 Last date of receipt of application at IIMK   15th December 2014 
 Date of Interview  19-24 December 2014
 Declaration of the list of eligible candidates  31st December 2014
 First Installment of fees -Last date  15th January 2015
 In-campus Module  19-25 January 2015

 

Course Schedule:
  • The Program is delivered in two key components:
    • • 189 hours of classroom learning through Interactive Distance Learning (IDL) mode
    • • 36 hours of classroom learning through In-campus Modules
    • The classes would be generally held on the following days and time:
    • Mondays 6.45 pm - 9.45 pm
    • Sundays 3.30 pm - 6.30 pm
    • *Class schedule mentioned is subject to change. EPGP office reserves the rights to change the schedule.
Mode of Delivery:
Virtual Classroom
Who is right for the Program?
  • The participants of these programs form an interesting mix of working professionals ranging from Executive Vice President to Executives from varied backgrounds and industries.
Admission Criteria:
  • Working professionals with a minimum of 5 years work experience and holding at least a Bachelor’s Degree/CA/ICWA, with at least 50% marks in aggregate or equivalent CGPA, awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India. The percentage of marks obtained by the candidate in the bachelor’s degree would be calculated based on the practice followed by the university/institution from where the candidate has obtained the degree. In case the candidates are awarded grades/CGPA instead of marks, the conversion of grades/CGPA to percentage of marks would be based on the procedure certified by the university/ institution from where they have obtained the bachelor’s degree. In case the university/ institution does not have any scheme for converting CGPA into equivalent marks, the equivalence would be established by dividing the candidate’s CGPA by the maximum possible CGPA and multiplying the result with 100.

  • REQUIREMENTS
  • • Application + Credentials
  • • Apart from the educational qualifications and the work experience, admission to the programme is based on a personal interview.Successful graduates of IIMK's EMEP/EPGCGM applying for EPGCMM are not required to undergo interview process. They may be selected based on their performances in EMEP/EPGCGM and their application.
Instructions:
  • • Books will be procured and provided to students by IIMK
  • • Program launch dates as well as installment dates are open for change as per the requirement and the decision can be taken in consultation with program coordinator.
  • • Applications & Enrollments may be foreclosed upon completion of batch size.

Your program of study includes the following:
  • Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of business.

    1. Foundation courses: These courses provide the participants with the basic concepts underlying the Marketing Management function.

    2. Competency courses: These courses impart the skills and competencies that are needed to pursue Marketing activities of the organization

    3. Integrative courses: These are capstone courses that try to integrate the learning in the Programme

    •  Foundation Courses
    o  Marketing Management
    o  Marketing Research

    •  Competency Courses
    o  Sales and Distribution Management
    o  Marketing Communications Management
    o  Product and Brand Management
    o  Services Marketing
    o  Business to Business Marketing
    o  Consumer Behavior
    o  Applications of Marketing Research
    o  Internet Marketing
    o  Customer Relationship Marketing
    o  Retail Marketing

    •  Integrative Course
    o  Strategic Marketing

  • Pedagogy
  • The teaching approach will be highly interactive taking advantage of the technological benefits. The pedagogy followed for the program will be judicious blend of lectures, real life case studies, quizzes, assignments etc.

  • Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Fee Instructions:
  • Total Program Fees is inclusive of Rs.18, 000 (Books, Materials and Examination Fees).
  • All fees payable directly to Indian Institute of Management Khozikode. Service Tax to be charged extra if applicable. The fees do not include the expenses of travel and stay in Kozhikode for the compulsory modules conducted at the IIMK campus in Kozhikode for one week each during each term.
  • Through Demand Draft in favour of Indian Institute of Management Kozhikode, payable at Calicut. Please write your name at the back of the DD
Program Fees for Indian Students
Application fee : INR 2000  
Program Fee : INR 135000  
Registration Fee: -  
Campus Fee : INR 40000  
Total Fee: INR 175000  
Installment Structure:
Sr. No Due Date Amount
Installment 1 1/15/2015 INR 110000
Installment 2 Will be announced soon INR 65000
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Mentor India
Mentor Education Consultants ,
SCO 13-14-15, 2nd Floor,Sector 34A,
Chandigarh - 160022

phone

(0172) 4650655 / 56 / 57 / 58