Individuals in this position may also be called Salesman, or Sales woman, Sales person or Sales Operator. She/he will communicate and interact with customers by giving them individualised service and product demonstrations to maximize business in a retail environment.

The individual needs to be physically fit to withstand working in a retail environment whilst being customer responsive. They need to have excellent product knowledge, interpersonal and listening skills.

After completing this programme, participants will be able to:

• Process credit applications for purchases
• Demonstrate products to customers, help customers choose right products
• Provide specialist support to customers facilitating purchases, and maximise sales of goods & services Provide personalised sales & post-sales service support
• Create a positive image of self & organisation in the customers mind
• Help keep the store secure, help maintain healthy and safety
• Resolve customer concerns, organise the delivery of reliable service, monitor and solve service concerns
• Improve customer relationship, promote continuous improvement in service
• Work effectively in a retail team, work effectively in an organisation

A sales person main duty will be to help clients to buy products most suited to their requirements, and provide excellent service to ensure repeat customer.